Food Chain - Issue 200 - June 2024 | Page 55

____________________________________________________________________________________________________ Mindful Chef

Boxing clever

Healthy , simple , delicious : discover the Mindful Chef approach to recipe box brilliance

Mindful Chef has been on a mission to make healthy eating easy since 2015 . The recipe box company creates delicious recipes , chooses the freshest ingredients from award-winning suppliers , and delivers them straight to your door .

“ Being a subscription business ,” begins Henry Mills , Chief Commercial Officer . “ People tend to sign up because they want to lead healthy lives and we help with a convenient solution delivered direct to your door . Most of our business focuses on providing customers with healthy and tasty dinners as part of their weekly health routine . The company was founded by three school friends , Giles , Myles and Rob , who saw a shift in the market towards online groceries , alongside the growing trend for healthy eating . They saw what companies like HelloFresh and Gousto were doing and realized that there was a gap in the market for a more premium healthfocused recipe box .”
When customers choose Mindful Chef , they receive a recipe box bursting with fresh , seasonal produce and nutritionally balanced recipes . Great meals start with the best ingredients and Mindful Chef sources its ingredients from trusted farms , choosing producers who stay true to its mindful , sustainable values .
“ We try to use the highest quality , most locally sourced produce that we can ,” Henry continues . “ We incorporate the best proteins by using British freerange chicken , grass-fed native breed beef and MSC sustainably caught fish . We also avoid refined carbs , swapping them out for wholegrains , legumes and pulses to eliminate cheap fillers and energy slumps . Every recipe and product in our range is gluten free , so everyone can enjoy Mindful Chef meals . We try to keep our calorie count low , while delivering generous portion sizes and great taste .
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