“ Another angle we ’ re pursuing is prescribed health with an element of customization and personalization that taps into specific health concerns . While this may not be straightforward from an operational or technological perspective , I do believe this is where the market is going and we want to be able to support this trend with our range of snacks and drinks ,” he enthuses .
Looking to the future , the company is set to extend its reach to Northern Ireland , as well as work on operational efficiencies , such as delivery speed . “ We will also aim to expand our family box offering as it currently only represents about 15 percent of our boxes . This isn ’ t an easy endeavor since many families will have members with special dietary requirements . Still , we ’ ll work hard to make it work and make more sales in that area . We ’ ve got a sizeable direct to consumer business , but we haven ’ t quite nailed retail yet . In five years , I ’ d like us to have a fantastic retail range , in all major supermarkets , that helps to grow the Mindful Chef brand .
“ Given our mission of making healthy eating easy , we can play to a lot of different
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