Food Chain - Issue 200 - June 2024 | Page 64

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Fazer Bakery is a successful business area of Fazer group . The company has an exceptionally long lineage , as Managing Director of Fazer Bakery Finland , Marko Bergholm , begins : “ The Fazer group is a family owned and operated food company , established in 1891 . The business originates from Finland , and now has operations across eight countries , including Sweden , Denmark , Norway , the Baltics and Poland . We operate primarily in regions around the Baltic Sea , however our export service is available in over 40 countries .

“ Across the entire group , we achieved a revenue of € 1.2 billion last year . We currently employ around 6000 people globally , across three distinct businesses . We have a confectionery business , which provides about 42 percent of our total revenue - this branch of the company primarily manufactures chocolates , candies , and biscuits . We also have a café business , Fazer Retail , which is based in Finland , and a lifestyle foods business area , which makes up around 20 percent of our total revenue . This business manufactures plant-based drinks , gurts , porridge , cereal , and smoothies .
“ Alongside these other two business divisions , we have Fazer Bakery , where I work . This branch of the business contributes 38 percent of the total revenue for each year , making it the second largest division within the group . We have a wide range of baked goods , bread , sweet treats and on-the-go snacks . The bakery business itself is divided into three geographical units . We have operations in Finland , Sweden , and the Baltics . I head up the Finland business , which turns over around € 300 million each year .”
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