_____________________________________________________________________________________________________ HECK
! Food
HECK ! Yeah
Debbie Keeble , Co-founder of British sensation HECK ! Food , shares the company ’ s approach to flavor and sustainability
North Yorkshire ’ s awardwinning sausage manufacturer , HECK ! Food has been a staple on the UK ’ s food shelves since 2013 . The company was founded – and is still run – by the Keeble family , who sought to innovate and create great tasting sausages for all tastes and dietary requirements . Debbie Keeble , Co-founder , tells us more about the business . “ Before launching HECK !, we noticed that the sausages in supermarkets were all too similar . We wanted to create a complete innovation in the category , keeping to the core principles of offering premium quality sausages , but in a totally different way of packaging and color . We knew that to earn our position on the shelf , we needed to sell a product that was different but still relevant . So , we developed sausages that the supermarkets ’ own label wasn ’ t making , and our concept was very successful . In just five years , our turnover skyrocketed from zero to £ 17 million at the factory gate .”
Providing us with greater insight into what makes HECK ! Food ’ s sausages so special , Debbie explains the concept development process behind the brand ’ s successful products . “ Every product we create aims to make a difference . To better understand what our consumers want , we attend countless shows and events around the country where potential customers can sample our sausages . This way , we can identify any barriers that may prevent people from enjoying sausages ; for instance if they are celiac , they can only eat gluten-free sausages . In response , we designed our recipes to suit different tastes . We were the first to launch a chicken sausage which has become hugely popular and our entire product range is gluten-free . We are loved by lots of different people as we meet their needs , whether they are into fitness or family or have specific dietary requirements .”
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