____________________________________________________________________________________________ HECK
! Food
Sustainability strategy
HECK ! also offers a vegan range . “ In 2014 , we released our first vegan collection , called Veg with Edge . These sausages were packed full of vegetables , low in fat , and high in protein and fiber . Although they were delicious , our Veg with Edge sausages were only available in supermarkets for around five years . Recently , the vegan movement has been rapidly growing , with consumers increasingly seeking meat replicas rather than products purely made with vegetables . Consequently , we have gone down the meat replica route , which has been highly successful and is selling more than the Veg with Edge range ,” she enlightens .
With health a key consideration throughout its product development , HECK ! went the extra mile by collaborating with a dedicated nutritionist . “ Alongside sustainability , health is one of our primary strategic pillars . We have hired a nutritionist to help us strengthen our expertise , covering recipe development , ingredient selection , consumer education , and research and development . In today ’ s world , there are countless challenges and misinformation around health and well-being , especially on social media . Therefore , our nutritionist will help guide us and our customers towards making healthier choices ,” Debbie explains .
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