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_____________________________________________________________________________________ Southwest
Georgia Oil
NACS before . By teaching them about the convenience industry , I believe we will make it easier for them to approach other retailers and sell their products . This way , they can understand what retailers are looking for and what they need in their business , which is crucial to forming a strong partnership . I particularly enjoy this aspect of the NACS Show ,” she expresses . SWGO will have three other speakers sharing at NACS about other various convenience topics .
Product ideation
Beyond actively contributing to the NACS Show , SWGO also participates in numerous other events . Michelle describes the advantages these events offer the company . “ Apart from NACS , we engage with industry events by the Georgia Association of Convenience Stores ( GACS ), SIGMA , P & CMA , FPMA and a multitude of other organizations . Though each of these events offers its own benefits , NACS is particularly important to us as it is where product ideation starts for our food and beverage program . So , we primarily participate in it for that reason , but also for the educational sessions . The convenience industry is so vast that it can be almost overwhelming for newcomers . However , the longer they stay in the business and the more often they network at NACS , the more they make connections that bring the industry into perspective , so much so , that they see the sector is actually much smaller and more interconnected than first thought . Thus , for us , the connections and networking opportunities provided are the best part about participating in NACS events .”
Glennie goes on to share exclusive insights into exciting ongoing developments , some led by the family of Mike Harrell , CEO . “ Mike ’ s daughter and niece are growing the company in
innovative ways by opening Jeremiah ’ s – an Italian soft serve ice cream franchise – as well as Eliano ’ s – a coffee drive-through . Mike ’ s daughter , Perra , a certified public
accountant , works on the company ’ s accounting staff .
Michelle has also conducted extensive research on branded food and franchise opportunities to offer a broader range of products within Eat ’ s . “ Additionally , we began developing a new-to-market store in Tallahassee , Florida , with another scheduled to open next year . Furthermore ,” she concludes , “ we are also embarking on another raze and rebuild project , this time in Lake City , Florida .” ■
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