Food Chain - Issue 201a - September 2024 | Page 41

_____________________________________________________________________________________________ Applegate
Farms

THE ANTIDOTE TO INDUSTRIAL MEAT PRODUCTION

How Applegate Farms ’ mission supports a healthier food system

In the US , around 70 percent of antibiotics go to animals , not people , which can lead to the creation of antibiotic-resistant bacteria in their stomachs . For over 30 years , Applegate Farms ( Applegate ) has made it its mission to produce high-quality natural and organic meat products from animals raised humanely , without antibiotics or growth hormones . This practice goes hand-in-hand with the organization ’ s other core objectives , which include making tasty food that does not contain artificial additives such as nitrates and flavorings , limiting the use of allergens , and ensuring the food is natural and organic . While the meat industry is known for its negative effects on the environment , Applegate proves that meat from animals raised with care can actually promote environmental sustainability . Indeed , as it was founded by a conflicted vegetarian who would only eat meat if the animals had not been poorly treated , the company makes its products from livestock that was handled with care and respect and fed a vegetarian or 100 percent grass diet . Joe O ’ Connor , President of Applegate , details how this honorable mission originally came to be .

“ Since its inception in 1987 , the company has been focused on changing the food system in the US for its consumers . Fast forward 37 years and Applegate is now the number one natural and organic meat brand in the country ,” he opens . “ Our reputation and current position in the market are the result of a series of decisions , beginning with the removal of ingredients like nitrates from our production . Later , we eliminated antibiotics from our livestock ’ s diet , expanded our foothold in organic meats , and most recently , we committed to regenerative agriculture .
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