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We ’ re lucky enough to converse with James Wright , CEO , to learn more about the history of the Wrexham Lager Beer Co and how its resurgence is fueling international growth . “ The recognition from Welcome to Wrexham has been phenomenal ; Rob and Ryan ’ s involvement with the club has not only resulted in two league promotions , but has created awareness around Wrexham brands ,” James begins . “ The Wrexham Lager Beer Co has played an integral role in the community for decades , but the media coverage about our involvement with Wrexham FC creates a wonderful springboard for our international growth .
“ Such attention is not limited to football fans either , as our heritage entices all kinds of people to engage with our brand . It ’ s rare to find a brand that has the depth of history and quality that the Wrexham Lager Beer Co has . We have lots of historical documents , including a menu from the Titanic featuring our lager , that we ’ re curating into a digital archive . While our history is a gift , we must be careful to use it in a relevant way that appeals to consumers of today while respecting generations before us .
“ Historically , many breweries opened in Wrexham due to its soft water , and the Wrexham Lager Beer Co ’ s brewery , built by two German immigrants in 1882 , is the oldest lager brewery in the UK . The company ’ s products gained traction with merchants , being sold in several high-end ancestors , and later decided to purchase the locations like Harrods and Savoy Hotels , as brand ’ s rights and rebuild the brewery , which well as laying claim to being the first lager reopened in 2010 . The family contacted imported as far as India . several of the original brewers to gain their
“ The subsequent decades saw a expertise and used original recipes to modernization of the brewing industry reestablish the brand while paying homage and unfortunately , the brewery shut to its heritage . down in 2002 after several difficulties ,”
“ Although it ’ s primarily a family business , I James narrates . “ The Roberts family , who had an opportunity to come onboard around are Wrexham-born , found a link to the nine months ago . My career background has Wrexham Lager Beer Co through their seen me grow international brands like Red Bull
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