Food Chain - Issue 201a - September 2024 | Page 71

________________________________________________________________________________________________________ RD
Johns
Kitchen Andrew previously mentioned . “ From a business point of view , the Test Kitchen will be used by our suppliers in order to demonstrate products to our buyers and sales team . Similarly , by inviting our suppliers to the Test Kitchen , we will also be able to showcase the vast range of products we stock and demonstrate their versatility and various potential uses , hence giving our customers inspiration for their menus . However , the main aim of the Test Kitchen is to create high-quality content for our social media platforms , including YouTube videos , Instagram and LinkedIn posts . By doing so , we hope to further grow the RDJ brand . Our ambition is to create a YouTube channel reminiscent of cooking shows we all love to watch and be inspired by , where our customers and anyone else who enjoys cooking can learn something new , whether it ’ s a cooking technique , a recently launched product , or even an old product that might have many different uses that chefs are not aware of . In essence , we strive to build a community of likeminded foodies who truly love cooking .
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