_____________________________________________________________________________________________ PDI Technologies
“ Data is at the center of all these technology innovations . We ’ re trying to provide our customers with real-time data to better optimize their operations . For example , during extreme weather events , our data can track the impact of power outages , so our customers can react appropriately , even if they don ’ t have eyes and ears out in the field at their remote sites . Consumer experience is another area where we ’ re doing a lot with data . When you think about personalized marketing campaigns , it ’ s all about leveraging data to provide a better consumer experience , which in turn improves brand loyalty and makes our customers more profitable .”
Linnea shares that in the US there are around 150,000 convenience retail sites and that approximately 90,000 of those are independent small business operators . “ When you consider the number of transactions that occur at those sites , that information is invaluable to consumerpackaged goods providers that want to understand buying patterns and retailers that want to tap into brand spending ,” she explains . “ One of our quick service restaurant customers is a security customer and we ’ ve been able to leverage deep data to help them deploy customized protection systems that reduce their IT workload and speed up decision making .
“ Another important area in which we ’ re assisting our clients is labor . There ’ s an ongoing labor shortage in both the convenience retail and quick service restaurant sectors . The industry is struggling to recruit and retain employees , so it ’ s essential that we deliver a great employee experience that makes it easier for employees to onboard and operate technology more efficiently . Stores generally don ’ t have an IT expert on site , which is why it ’ s essential that we provide the tools and services to fill in the gaps . One way for businesses to differentiate their brand and attract customers is by adopting new technology to streamline their operations . PDI solutions are designed to simplify operations and reduce labor costs , which tend to account for around 35 percent of a restaurant ’ s revenue spend .
“ There ’ ll undoubtedly be a continued goal to deliver frictionless experience for both employees and customers , and while that may not necessarily mean contactless , it always means delivering efficiency . We ’ ll also see a continued push for cloud technology . The cloud negates the need for on-site technology , thereby driving agility while reducing redundancy and expense . By delivering fully managed services , we remove the burden from our clients so they can concentrate on what they do best .”
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