Food Chain - Issue 201a - September 2024 | Page 93

_____________________________________________________________________________________________ PDI Technologies
super excited about that acquisition ,” she continues , “ because it ’ s going to accelerate our cybersecurity road map and bring more value to our customers .
“ We ’ re a 40-year-old business , and that means we have deep market knowledge and extensive relationships with our customers . These long-term relationships allow us to learn from what ’ s happening in the market to deliver the right solutions with data that ’ s effective , timely , and accurate . According to a McKinsey report , data-driven organizations are 23 times more likely to acquire customers and six times more likely to retain those customers . The market increasingly understands the value of data and the power of turning it into meaningful insights that are reshaping the sector ,” she elaborates .
“ We ’ re very excited about bringing our solutions and expertise to quick service restaurants . We want to partner with more food and specialty retail customers , as those verticals operate in a very similar way to convenience retail ,” Linnea concludes . “ We believe we can help those sectors enhance their customer loyalty and increase profitability in an increasingly competitive marketplace .” ■
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