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Interview
“ The current date code system is suboptimized and we can ’ t continue to work with a system in which so much good food is thrown away . Around the world and in the US , even between states , the policies and practises around date codes differ quite widely ,” Yoav elaborates . “ Getting people on board with our technology is a gradual process of building trust with retailers and customers . While most of our work is B2B , we will be releasing some technology soon that is B2C focused . This will be the first exposure of this technology , and it will be in the hands of consumers . The early adopters will create more pull for this product to be at an at item level for the consumer . Our system provides transparency . When you know where a product is in its shelf life , it ’ s possible to divert it to ensure consumption sooner . Customers can detect where there are systematic temperature issues and rectify them accordingly to optimize shelf life and again , reduce waste .”
Creating positive change
Looking to the future , Yoav shares his excitement for Evigence ’ s upcoming projects and plans . “ We ’ re introducing a new management system for our B2B customers and will be making some announcements with customers that we think will have considerable influence on the industry . Equally exciting , on the B2C side , there will be announcements in the next month or two regarding a product that will be in many stores in the US . So , we ’ re going to start there , by spreading awareness and hopefully , this will trickle down to other markets . People will be aware of the application and hopefully , will want it on other products that they ’ re buying in the store . When we select partners to work with , we look for visionaries who will champion our technology and who want to create positive change within their organizations .” ■
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