_________________________________________________________________________________________________________ Pip & Nut
As the UK ’ s fastest-growing all-natural nut butter and snack brand , Pip & Nut creates delicious nut-based products with healthy and sustainable ingredients . Although officially founded in 2015 , Pip & Nut ’ s journey began over a decade ago with a personal story from the founder and CEO , Pip Murray .
“ Whilst training for a marathon in 2013 , I was increasingly frustrated by the array of peanut butter options on the shelves that contained palm oil – a leading cause of deforestation and a cause of potential adverse health effects ,” she begins . “ I started making my own peanut butter , and my friends and family loved it , which led me to start selling my nut butter at London ’ s Maltby Street Market to test what genuine customers thought .
“ However , taking a product from market stall to national retail is not easy ; I had to work out how to scale the product and brand . After nine months of research , I found a manufacturer willing to make my recipes at the high quality I demanded . I left my job shortly after and began developing the packaging and recipes , raising £ 120,000 in just two weeks via a crowdfunding campaign to kickstart production .
“ The first Pip & Nut jars launched into Selfridges stores in London in January 2015 , and later that year , we launched in Sainsbury ’ s ,” Pippa recalls . “ The journey continued from there ; today , Pip & Nut is stocked in more than 3000 stores with over 40,000 distribution points across the UK . We ’ re best known for our nut butters ; our peanut butters are made with the finest Argentinian peanuts , and our almond butters are made from carefully selected almond varieties . They are vegan , full of protein and fiber , sustainably sourced , and most importantly , delicious !”
Sustainable snacking
Aside from nut butters , Pip & Nut produces nut-butter cups made with Tony ’ s Open Chain cocoa . The business has also recently expanded into the realm of snacking with peanut butter stuffed oat bars , which come in a variety of flavors and contain plenty of natural ingredients like wholegrain British oats and plantbased protein and fiber . “ Inspired by our community of Pip & Nut lovers who regularly enjoy peanut butter on oats for breakfast , we wanted to create a product that allows consumers to enjoy snacking on the go without compromising on sustainability or health ,” Pip elaborates .
From its inception , Pip & Nut has
embraced sustainability and environmental responsibility as intrinsic to its success . “ The brand ’ s creation was rooted in my desire to avoid unsustainable and damaging palm
Working with businesses to develop and supply sustainable packaging
Please contact Keith at StorePAK kpl @ storepack . co . uk or call 01322 311968
FSC ® certified products available upon request
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