Food Chain - Issue 202 - October 2024 | Page 33

_________________________________________________________________________________________________________ Pip & Nut
with a proven track record on human rights and ethics , which includes rigorous sourcing standards , robust traceability , paying the Living Income Reference Price for cocoa , and building long term partnerships with cooperatives to support farmers and develop thriving cocoa communities .”
Agriculture Initiative platform , the gold standard food and beverage value chain accelerating the adoption of regenerative agricultural practices .
“ We recently became the fourth British brand , and the first UK snacking brand , to join the Tony ’ s Open Chain initiative , demonstrating our commitment to supporting sustainable cocoa sourcing ,” she reveals . “ We ’ re sourcing cocoa from suppliers
Ethical enterprise
As our conversation ends , we ask Pip what advice she ’ d give to other budding entrepreneurs . “ Take the leap of faith , however small it may start ,” she shares . “ Although it sounds clichéd , I appreciate the difficulty associated with starting a business from scratch , but it truly does pay off . In my case , having the courage to begin selling my products at a small market stall on the weekend led to more than I could ever have imagined .
“ I would also encourage aspiring entrepreneurs to build their business around commitments to sustainability and ethical practices . Not only is it the right thing to do , but it is becoming ever-more important to consumers in the landscape in which we work – and it has certainly been a driving factor of Pip & Nut ’ s success . I couldn ’ t be happier to do something I love every day , and I am immensely proud of how Pip & Nut has grown into a commercially successful and ethically responsible enterprise .”
Turning our attention to Pip & Nut ’ s future , Pip concludes : “ Nuts are our passion . We ’ re dedicated to sharing their incredible taste and versatility with everyone . From expanding our snack range to ensuring every UK kitchen has a jar of our nut butter , we ’ re committed to making nuts a staple . Our growth is fueled by sustainability , ethical sourcing , and building a thriving , inclusive team . We ’ re investing in the future of nuts and aiming to be the go-to brand when you think of them .” ■
www . pipandnut . com
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