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caution in the UK market , where the economy is a challenge . Nonetheless , we are still launching more Kaspa ’ s Desserts stores and trying to grow where we can .”
Turning to the company ’ s community work , Diljit adds : “ In Morrocco , we have founded the first and currently the only English written book awards , Goldex Costa Book Awards , where we award the best young writer , best adult writer , and the best new book . In the UK , we work with several charities via the Goldex Foundation , helping children ’ s hospice Demalza House and homeless charity , Porchlight . We also sponsor Gillingham Town football team , as well as sponsoring the kits of many school football , netball , and hockey teams .”
Besides geographical expansion , Goldex is also working on expanding its portfolio with the addition of a new brand that remains unnamed at this time but is poised to strengthen its position in the food and beverage industry . “ In even more exciting news , we have just acquired the UK master rights for the largest bubble tea brand in the world , which will be our next big investment . We plan to open a minimum of eight stores in 2025 , with a focus on offering authentic bubble tea , not just syrup . As part of our ten-year agreement , we expect to have more than 200 stores within the next few years . Bubble tea is set to become a key part of our food and beverage business , given its growing popularity and the increasing number of brands entering the market . As we have access to really good sites , we have an opportunity to grow this segment of our business very quickly ,” Diljit ends .
Through strategic acquisitions and diversification , Goldex is uniquely equipped to scale new heights across gyms and desserts alike , both at home and abroad . ■
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