Food Chain - Issue 202 - October 2024 | Page 44

Worldwide Fruit and VOG : Expanding the Apple Experience

At VOG – Home of apples , we help consumers discover the perfect apple for every occasion .
Every year , more than 4,000 dedicated farming families in South Tyrol – Südtirol produce 550,000 tonnes of apples – equivalent to 3 billion apples , all picked by hand . This remarkable harvest is made possible by the region ’ s Alpine Mediterranen climate , where the ideal combination of altitude , temperature variation , and sunlight ensures the perfect growing conditions for each apple variety .
Our innovative approach goes beyond taste and quality , connecting with consumers through values , aspirations , and unique experiences . Iconic brands like Pink Lady ® , known for its sweetness , and Jazz™ , famous for its crispness , alongside the recently introduced Cosmic Crisp ® and RedPop ® , are reshaping the apple category . Cosmic Crisp ® delivers a balanced flavor with an irresistibly juicy crunch , offering a heavenly taste for any moment . Meanwhile , RedPop ® , with its rebellious , popinspired sweetness , redefines snacking with a fun , colorful twist .
A partnership of more than 30 years with Worldwide Fruit has been essential to our success in the UK . Together , we ’ ve established premium apple brands in British stores , providing consumers with a diverse range of apples that offer not only exceptional taste but also distinct personalities , adding freshness and excitement to their apple experience .
Walter Pardatscher , CEO of VOG , highlights the significance of this collaboration : “ The team at Worldwide Fruit shares our commitment to expanding the apple category by prioritizing consumer choices . Together , we ’ ve built strong relationships with quality retailers and are excited to continue this journey , focusing on delivering new varieties and experiences that will resonate with tomorrow ’ s consumers .” vog . it