Food Chain - Issue 202 - October 2024 | Page 60

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“ We want to remain at the cutting edge of processing , and a big part of that is understanding what the best equipment is , as well as how it can generate greater efficiencies in our systems as we become a more data-driven operation . It ’ s important to be able to meet your customers ’ needs but also to constantly improve one ’ s own competitiveness and capability ,” John adds .
Collaborative approach
In staying ahead of the curve , the business has also invested in the research and development of more value-added products . “ We have a development chef with a very strong team who are putting in proposals to Waitrose to finetune the dishes to their requirements . We have some new lines coming in time for Christmas . For example , we will be launching a sweet potato and salmon
Waitrose knows and trusts that our standards are aligned with theirs and that they receive an exceptional fully processed product
curry which is delicious . We also have the three fish roast which was put out a few years ago and has proved very popular . For Valentine ’ s Day in February , we will also be bringing an exciting new line , the details of which will be revealed in the new year .” John highlights how having such a close working relationship with their primary customer Waitrose provides such benefits to this process . “ Because our values are so closely aligned , and there is such a great level of trust , there is a much
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