Flour

POWER

In 1889 , a German immigrant opened a small retail bakery in San Antonio , Texas , specializing in bread . Through his commitment to flavor , freshness , and consistent quality , he quickly earned a reputation in the area , which lived on when Mac Morris Sr . acquired the bakery in 1956 and established Lone Star Bakery ( Lone Star ). By combining family values with innovation , the company has been able to deliver high-quality baked goods and rise to become a leader in the commercial bakery space all while remaining true to its roots . Now in its third generation of family ownership , Lone Star is run by Tracy Fletcher , President and granddaughter of Mac . “ My father made me President after celebrating his 70th birthday back in 2020 . Although he is settling down , he still comes in every day – he likes to have his finger on the pulse ,” she laughs .