___________________________________________________________________ Mizkan Euro
“ For example , our vinegar is designed to pair incredibly well with fish-shop chips , as we know this is a staple of English culture and cuisine . Similarly , following the pandemic when home cooking was becoming more popular , we created a product line to suit burgeoning home chefs . Our line of Sarson ’ s vinegar dip and drizzle provides a simple yet high-end finishing touch to a variety of recipes that people can make in their own kitchen . “ Using market research effectively is one of the reasons Mizkan has been able to branch out and see international success on such a significant scale . It ’ s helped us adapt our product line to the needs of a variety of markets simultaneously . Food is very regional , it ’ s dependent on people ’ s cultures and experiences . Because of this , we ’ re never going to take a ‘ one size fits all ’ approach to the products we make .”
Full of flavor
Taking on new markets is just one part of Mizkan Euro ’ s plan for the future , as Ichiro
concludes : “ We ’ re looking to expand our range beyond condiments , and move into even more categories - for example , seasonings and dried foods could be a logical next step for the brand . Additionally , we ’ re developing our world food range , bringing Japanese flavors to new markets by pairing them with popular national cuisines . In the UK market , we ’ re considering the addition of some Japanese sauces , as this is one of the booming food categories in the country . “ We also want to remain very focused on creating products with natural , good-foryou ingredients . We ’ ve been doing some innovative work with yellow peas , using them as a base for one of our latest product concepts , ZENB . Our work is all about giving food that additional hit of saltiness or umami that really brings out all the complexities of the palate . Now and in the future , our products will continue to bring flavor to life .” ■
www . mizkan . co . uk
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