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We ’ re joined by Chris Campbell , CEO of Goedhuis Waddesdon , to learn more about the merger , rebranding , and operations . “ Goedhuis Waddesdon was formed as a result of a merger when Lord Jacob Rothschild suggested his company merge with Goedhuis & Co ,” Chris begins . “ Our new branding focuses on embracing the heritage of the two businesses while establishing us as a vibrant and exciting new fine wine merchant that is relevant in today ’ s market . We wanted our branding to reflect the joy of sharing fine wine with family and friends on special occasions at some of life ’ s greatest moments .
“ Goedhuis & Co was a traditional , high-end fine wine merchant , primarily selling wine from the regions of Bordeaux and Burgundy in France to wine collectors around the world . Having built a strong customer base over the last 30-to-40 years , Goedhuis & Co supports real people who genuinely enjoy the process of buying , storing , and collecting fine wine . Aside from customers , the company has also established relationships with the finest Burgundy domaines and small producers at the highest part of the wine pyramid , as well as creating some strong links across the Bordeaux growing region including several top-rated chateaux .
“ Waddesdon Wine , on the other hand , sells fine wine to trade clients , such as high-end hotels in Mayfair and private clubs in London , as well as to trade clients with national accounts like Ocado , Waitrose Cellar , and M & S ,” he continues . “ There are a huge number of benefits reaped by bringing together these two different businesses , which are now unified under a long-term plan . We can now provide smaller producers with a route to market into the finest dining spaces , but we work completely in conjunction with the winery or chateau to ensure they want such added exposure .”
Although the French regions of Bordeaux and Burgundy remain at Goedhuis Waddesdon ’ s core , the business also works with fine wine producers in the world ’ s top regions ; Tuscany , Piedmont , Rioja , Champagne , the Rhône and many more in the Old World , in addition to some of the most exciting producers from the New World . “ We ’ re the UK partner for highend Australian producer Penfolds , and we ’ ve got great exposure of some premium wineries in Napa , California ,” Chris explains . “ We also work with the Rothschild family ’ s domaines in Argentina and Chile and represent South Africa ’ s Rupert & Rothschild wine . Although Bordeaux and Burgundy remain at the heart of the wine we provide , every fine wine region is represented in our portfolio .
“ The company is rooted in these regions ,” he states . “ In 1855 , chateaux in the Bordeaux region were given a level of classification , with only a handful receiving
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