______________________________________________________________________________________ Goedhuis Waddesdon
softened across Asia over the last 12-to-24 months , we ’ re targeting growth in the Middle East and experiencing success in Bahrain . We ’ ll continue to focus on carefully placing our wines into the finest establishments in the Middle East in 2025 and beyond .
“ We ’ re also keen to target the category of under 36-year-olds . Although younger people are drinking less wine , they ’ re tending to select higher quality wines . We ’ re spending a lot of time and effort with this category as part of a ten-to-15-year strategy because although financially they may spend less with us , their spending will increase in line with their salaries . “ For us , the future is dominated by how we work with our domaines ,” Chris concludes .
“ We want to reinforce our ties with existing wineries while very carefully selecting a small number of partners to enhance our portfolio . Over the next five years , we want to extend this relationship to the end client like hotels or restaurants to strengthen how the winery is perceived by the consumer . We play a small role in the overall chain , but we want to enhance the storytelling behind our wines by talking less on numbers and instead focusing on the strategic importance of our relationships .” ■
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