Food Chain - Issue 203 - December 2024 | Page 147

_________________________________________________________________________________ Homegrown Family Food
opportunities to add brands to the portfolio or increased vertical integration with the potential to acquire another operating business , we will certainly be on the lookout .
“ We ’ ll continue to increase our engagement with local communities and enhance participation in local economies . One area that we will focus more resources to is non-traditional marketing . Engaging with consumers has changed a ton over the past decade , so we need to constantly adapt . While direct-to-consumer currently accounts for a small piece of the revenue , once we ’ ve grown to a certain volume , that may be an area for further growth ,” Jack concludes . “ From investing in technology to exploring improvements through research and development , we ’ re always examining ways to do business better .” ■
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