Food Chain - Issue 203 - December 2024 | Page 151

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. P . Licks
“ I founded J . P . Licks in 1981 to bring a little joy to as many people as possible with great ice cream . While at Hillary ’ s , I witnessed daily the power and magic of ice cream ,” Vince shares on the J . P . Licks website . “ I realized that ice cream connects you to some of the fondest memories of your childhood ... the love you received from your parents and the happiness of times spent with family and friends . I knew what I was really serving wasn ’ t just a treat , it was love in a cone . I became a man on a mission … a mission to make really good , scratch recipe ice cream and to serve my customers well , in the sense that an ice cream shop should be a special place , a place where everyone , employees and customers alike , are treated fairly , kindly , respectfully and with a sense of humor .”
Punchy flavors
This belief typified J . P . Licks ’ personality as a business , and , immediately , the establishment was a big hit , with its ambiance attracting the local art students . J . P . Licks quickly gained popularity , amassing a loyal customer base who were locally characterized as a ‘ freak show of polite , tattooed , body pierced , gay and lesbian kids , and other assorted weirdos ’.
Today , J . P . Licks ’ portfolio is packed with punchy flavors , which according to its website , one newspaper described as “ lacking any subtlety , like a sledgehammer on your plate ”. From ice cream to frozen yogurt , pre-ordered cakes and pies to baked goods , there ’ s a tasty treat for everyone – all products are certified Kosher , with a variety of dairy-free , gluten-free and vegan options .
For the homemade ice creams , customers can choose from an assortment of classic favorites – vanilla , chocolate and pistachio – or sample some of J . P . Licks ’ more adventurous offerings , such as pumpkin cheesecake , oatmeal butterscotch and Wild Turkey bourbon . Alternatively , J . P . Licks stocks a range of hard and soft serve frozen yogurts and sorbets , all available in similar exciting flavors .
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