__________________________________________________________________________________________________ COOK Trading
“ COOK was launched in 1997 with the founding statement : to cook using the same ingredients and techniques a good cook would use at home , so everything looks and tastes homemade . This dedication to quality transcends the meals we sell , as Ed and Rosie have fostered a company culture that values respect for employees , suppliers , and the environment . From sourcing responsibly to treating team members with dignity , their commitment to doing things differently is evident across every aspect of the business . At COOK , we are not only focused on providing a convenient solution to dinner but also on building a brand that feels like family , respects tradition , and champions the communities it serves . In an era where convenience often sacrifices quality , we set out to show that frozen food can be delicious , ethical , and made with love .”
Over 27 years later , COOK has blossomed from a small family-founded business into a trusted , nationwide brand with 105 stores across England , Wales , and Scotland . Ashley tells us more about the company ’ s approach to product development . “ Our best-selling meals , including classics like Lasagne Al Forno , Chicken Ham & Leek Pie and Classic Fish Pie , have earned a devoted following . Each meal is crafted with care , staying true to our belief that frozen food should taste homemade , wholesome , and be free from compromises . We have a dedicated food team working alongside the chefs in our kitchens , developing over 60 new products a year from home kitchen classics to new categories such as pasta sauces and our takeaway ranges . Over the years , we have gained a strong understanding of our customer base , which we leverage to finetune our new launches as well as relying on customer trends and insights ,” she reveals .
Product innovation
COOK has a busy calendar of new product launches , says Ashley : “ Recently , we
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