___________________________________________________________________________________________________________
Carbliss
Norka took a bet on us , and it has worked out well for both familyowned brands
“ We had many partnerships that we started with that worked well ( Sovereign and Sensient on the supply side are the only two remaining ) and there are a few that started with us early on that helped us scale well . One is Red Boot Beverage , which was proof for us that we could find great partners in the manufacturing space . The other is Norka . We had changed chipboard suppliers two times already and it was challenging every time . Norka took a bet on us , and it has worked out well for both family-owned brands .
“ Recently , we needed more redundancy in our supply chain for our inner box packaging and are happy to have added Green Bay Packaging , another local board supplier that is able to ensure we can scale nationally over the coming years .”
Proven approach
Carbliss has a similar approach to its own staff . “ My favorite statistic about the business ,” Adam explains , “ is that over this period of growth , once we have decided we want somebody on board , no one has quit .” This has a lot to do with how the company maintains its internal as well as its external relationships . “ We try to treat our people like contributing adults , which sounds trivial and often these situations are over corporatized with too many rules . We have adult conversations , if a mistake is made , then we sit down and have a conversation about how it came about and what we need to do going forward . Ninety-nine times
out of 100 mistakes are made because people didn ’ t realize something and so an adult conversation can rectify it without it blowing out of proportion .”
As with any huge milestone , achieving these astonishing growth figures has not always been plain sailing . Adam outlines how the company has overcome some of these challenges . “ While our growth has been fairly organic , our banking partner , The Bank of America has really helped us . We were in a position where we could have grown more if we had enough money , but I didn ’ t want to fundraise from venture capital ,” he concludes . “ Their partnership has meant we have been able to continue our proven approach as we continue rolling out to more new areas .” ■
www
. drinkcarbliss . com
NORKA INC , PROUD PARTNER OF CARBLISS !
And serving the Food & Beverage industry with a variety of folding carton needs !
www . norkainc . com
Contact us : hello @ norkainc . com
foodchainmagazine . com 53