______________________________________________________________________________________ Casella
Family Brands
“ Maria and Filippo Casella emigrated from Sicily in 1957 , settling just outside Griffith in New South Wales in a town called Yenda . In 1969 , the Casellas purchased a plot of land and established a winery . They produced relatively small quantities of wine until their son , John Casella , the current Managing Director and Owner of the business , returned to the winery in 1995 , with the vision of creating a wine that was easy to find , easy to drink and easy to enjoy . Subsequently , CFB put itself on the map in 2001 with the launch of [ yellow tail ] in the US , which became an overnight success . As a result , the company grew rapidly , and now exports [ yellow tail ] to over 70 countries around the world . For the last seven years , [ yellow tail ] has been recognized as the World ’ s # 1 Australian Wine Brand by IWSR . In 2014 , Casella Family Brands acquired the Peter Lehmann winery in Barossa , followed by Brand ’ s Laira in Coonawarra at the end of
2015 , Morris of Rutherglen in 2016 , and Baileys of Glenrowan in 2017 . By acquiring these wineries , Casella Family Brands has amassed a portfolio of regional gems that complement the hero [ yellow tail ] brand ,” he begins .
Robust relationships
As CFB ’ s most prominent brand in the UK , [ yellow tail ] has a history of its own , which Simon gladly tells us about . “ Up until 2016 , [ yellow tail ] was distributed in the UK and Europe by Percy Fox & Co ., which was part of Diageo . That year , we decided to establish a Casella owned business in the UK to manage our operations in Europe . To achieve this , we brought over a team of people I had worked with at Percy Fox & Co . to set up the business , which started trading in July 2016 . Our rationale was that [ yellow tail ] had grown big enough and had the potential to become a major brand in the UK market . Over the foodchainmagazine . com 73