______________________________________________________________________________________ Casella
Family Brands
relationships with our customers to foster trust and mutual benefit . The resulting support from our customer base has contributed to the success of [ yellow tail ] as one of the leading brands in the UK . We measure the effectiveness of our customer relationships through the Advantage Group survey , where we have consistently ranked in the top two wine suppliers for the last six years ,” says Simon .
Sarah adds : “ Our success is also dependent on the relationships we have with our suppliers , and we exclusively work with partners who are leaders in their respective fields . Similarly , we work closely with our bottlers , warehouses , and freight forwarders to ensure they meet our high standards . We work with Encirc , a full-service provider that handles everything from making the glass all the way through to onward freight to our customers . Our suppliers enable us to provide quality service to our customers , which ultimately contributes to our success .”
Responsible production
Concluding our discussion , Simon emphasizes CFB ’ s steadfast commitment to sustainability . “ It is becoming increasingly important for us to ensure that we produce responsibly , protecting our planet and empowering people . We have recently switched on one of the largest solar farms in the Australian beverage sector , which supplies approximately 35 percent of our main winery ’ s energy in clean electricity . This will offset 7800 tonnes of greenhouse gas emissions per year , which is equivalent to planting 325,000 trees . Additionally , in partnership with Hillebrand and Encirc , we are now shipping almost everything we produce in bulk to the UK and bottling it there , rather than back in Australia , significantly reducing our carbon footprint ,” he ends . ■
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