I wanted to be a CEO at 15 ,” begins Natalie Campbell , Co-CEO of Belu Water ( Belu ). “ My career journey started properly when I went to university and ran my first business , which was a Morgan clothing store . While I was on track for entrepreneurial success , sadly , the franchise owner went into administration . That was my first taste of having a business , building it , becoming successful and then sadly , having to shut it down . Over the years , I ’ ve held various positions and in 2011 , cofounded A Very Good Company ( AVGC ), a global social innovation agency with a single mission : to create a world where people ‘ feel good , do good and live better ’.