Food Chain - Issue 203 - December 2024 | Page 97

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The Melt

COMMITTED TO

‘ I LOVE IT HERE ’

Discover The Melt ’ s cheesy fast-casual concept that keeps customers coming back for more

With multiple locations in Northern and Southern California , as well as its first restaurant opening soon in Phoenix , Arizona , The Melt does exactly as its name suggests . Starting out with the highest quality cheeses , all-natural meats and fresh artisan breads , the company melts mouthwatering combinations to make delicious burgers and sandwiches . Every bite of its crunchy , grilled sandwiches and juicy , flavorful cheeseburgers is designed to put a smile on customers ’ faces – knowing bettertasting food and better-for-you ingredients go hand-in-hand .

San Francisco , California is the birthplace of The Melt and one of the world ’ s finest food cities . Founded in 2011 , the San Francisco-based fast-casual chain was an early adopter of guest-facing technology , offering mobile and touchscreen tablet ordering from the beginning . Founder and former CEO Jonathan Kaplan , an entrepreneur , debuted The Melt initially as a concept focused only on grilled cheese and soup - stressing 100-percent all-natural ingredients : no artificial colors or flavors , no preservatives , and no high-fructose corn syrup – for simple great-tasting food . The menu was expanded further in its first half-decade to include burgers , chicken , fries , mac and cheese and shakes .
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