__________________________________________________________________________________________________________ The Melt
Ralph Bower joined as CEO in 2016 and was introduced by Kaplan : “ Ralph has the experience , vision , leadership and knowledge of the industry to build on the successful foundation we created … and the national expansion of our restaurants .” Since Bower came aboard , The Melt has enjoyed unrivaled success in guest reviews and average unit-volume growth .
Bower brought exciting changes to the menu – improving every item on the menu for cheesier and meatier sandwiches , innovative takes on fries and creamy mac and cheese . His biggest innovation came in the form of The MeltBurger – a burger influenced by the Chopped Cheese of New York City bodegas . The Melt ’ s 1 / 3 lb . Angus- Wagyu patty is smashed , chopped and topped with cheese and a jalapeno-pickle mix on a flattop grill . The chopping allows the flavor and cheese to penetrate the burger and creates a burger with incredibly tender mouthfeel . The Melt cooks the burgers to medium temperature so that every MeltBurger is “ pink and juicy .” Bower ’ s focus on perfecting The MeltBurger has been recognized by both legacy and new customers of The Melt as burgers have overtaken grilled cheese sandwiches as the restaurant ’ s top sellers .
Taste sensation
The Melt ’ s focus on guaranteeing 100-percent happiness with every experience was inspired by a customer who wrote to Bower , telling him “ I love it here .” Bower took this cue as a rally mantra for the entire organization – putting every decision through the filter of whether it was “ I love it here .” Guests have noticed the improvements and commitment to quality experiences . Thanks to a large volume of incredible Yelp reviews , The Melt was recently named “ the highestrated burger joint in California .”
For those looking for meat-free or chicken alternatives on a bun , The Melt offers all
foodchainmagazine . com 99