___________________________________________________________________________________________________________
Carbliss company that ’ s owned by a very prominent family in the industry , they are the biggest in the US and to my knowledge we are the only business to have beaten them in terms of sales in an individual state . From a data perspective if we exist in a state , then they are not the leader , they lead everywhere else , but not in the states in which we operate .”
Productive partnerships
Adam circles back to reiterate the importance of the company ’ s approach to competing with more established brands . “ Alongside our narrow and deep rollout strategy , we have the best supply and distribution partners in the industry . Working with partners like Red Boot Beverage has helped transform our business .
They were the first manufacturers to really help us scale . It ’ s become a bit of a cliché , and I really believe a rising tide lifts all boats . If I can help our partners win , and make more money , then they ’ ll fight for me when we encounter challenges , and vice versa . With Red Boot Beverage for example , we are now doing over 25 times the product we initially produced with them only three years ago . Because of our approach to working together and the trust we have with each other , this partnership still operates on a handshake agreement .
“ I view business to business relationships like a marriage ,” Adam explains . “ If there are multiple reasons why we came together to do business , why would I leave that
foodchainmagazine . com 141