__________________________________________________________________________________________________ COOK Trading
Product innovation
COOK has a busy calendar of new product launches , says Ashley : “ Recently , we introduced frozen sauces as a more versatile product , and we are focusing on further innovation in this space . We are always looking to expand and improve existing ranges , too . Recent launches that have become customer favorites include our Parmesan Chicken and Korean-Spiced Shredded Beef . In November 2024 , we unveiled two exciting new Indian dishes in our takeaway range , Chicken Balti and Lamb Biryani , and revamped our Indian sides selection , introducing restaurant classics like Dhal Makhani , Gunpowder Potatoes and Aloo Gobi .”
Recognizing the crucial role its supply partners play in enabling the creation of its products , COOK is committed to fostering close relationships with them . “ Instead of constantly switching suppliers in search of the lowest price , we build long-term relationships based on trust and mutual commitment to quality and standards . By nurturing these partnerships , we help our supply partners grow and develop alongside us , promoting stability and continuity in our supply chain . Furthermore , we strive to support local suppliers and farmers by sourcing ingredients locally whenever possible . Through this approach , we not only support smaller businesses but also reduce the environmental impact of long-distance transportation . Working with local and regional suppliers also empowers us to strengthen community ties and contribute to the local economy .
“ We are known for treating our suppliers fairly , with respect and integrity , in line with our overall ethos of running a responsible and ethical business . Suppliers are partners in our mission , and our practices ensure that they are treated as such , rather than mere links in a chain . Just like we do with our team , we look after our suppliers ,
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