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A SMASHING
SUCCESS
Inside the Smashburger story : a sit-down with Thomas Prather , Chief Marketing Officer
Amongst the hustle and bustle of everyday life , the world craved fast , convenient food . Many competitors rose to the challenge , but the need for speed often resulted in compromised flavor and repetitive recipes . Enter : Smashburger , a unique new restaurant concept that changed the game , bringing bold flavors , quality ingredients and a crave-worthy experience to the fast-casual scene .
Dawning a new era of fast-casual food , Smashburger was founded in 2007 in Denver , Colorado . As the fastest concept of its kind to hit 200 + restaurants , it quickly became known for its delicious handmade smash burgers and selection of mouthwatering milkshakes . Today , with over 240 locations worldwide , Smashburger is redefining culinary craftsmanship with a menu that oozes flavor and creativity . Whether you ’ re looking for a quick in-and-out meal or wanting to savor the moment , Smashburger has you covered .
As the company moves towards a prodigious future and approaches its 20th anniversary , Food Chain sat down with Thomas Prather , Chief Marketing Officer to discuss Smashburger ’ s past , present and future , and to learn more about the factors contributing to the restaurant ’ s ‘ smashing ’ success .
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