________________________________________________________________________________________________________________________
“ In addition to our classic sides , such as rosemary-tossed SmashFries ® , Smashtots and Crispy Brussels Sprouts , we offer new and enhanced options like Scorchin ’ Hot Fries and Sweet Potato Waffle Fries , all designed to pair perfectly with our burgers . Additionally , our hand-spun milkshakes , made with Häagen-Dazs ® ice cream , include two brand-new flavors – Salted Caramel and Peanut Butter Cookie .”
Exceptional guest experience
As a company dedicated to development , Smashburger is constantly looking for new ways to innovate and evolve . In 2024 , the business underwent an exciting rebrand , proving that its commitment to freshness goes beyond food .
“ Smashburger marked its 17th anniversary in 2024 with a transformative refresh , reinvigorating our brand as we enter a new phase of growth - starting in North America . This evolution strengthens our identity with a bold new visual direction , a reimagined menu , and enhanced inrestaurant experiences ,” Thomas reveals . “ Our refreshed look features an updated logo , a vibrant color palette , modernized packaging , and soon to come , an elevated restaurant design - all aimed to create a
60