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cohesive and dynamic brand presence that resonates with our guests . As we position ourselves for future expansion , we want people to instantly recognize Smashburger as a brand that delivers high-quality , flavor-packed experiences .”
As part of this refresh , Smashburger also launched its own mobile app . The app is designed to further enhance the guest experience , bringing the world of Smashburger into its customers ’ pockets .
“ Smashburger is always looking for ways to utilize technology to make the guest experience exceptional ,” Thomas shares . “ The app offers an engaging , seamless experience with features like real-time order tracking , improved payment options , and personalized content and notifications , and the updated SmashRewards program provides tailored rewards and exclusive deals , enhancing guest loyalty and satisfaction .”
Consumer feedback plays a key role in Smashburger ’ s innovation , particularly when it comes to developing new and exciting menu items that correlate with the interests of the consumer .
“ At Smashburger , we actively monitor culinary and consumer dining trends through
a combination of guest feedback , market research and industry insights . Staying in tune with our guests ’ evolving preferences allows us to anticipate demands and introduce products that resonate with them ,” Thomas says . “ Our approach to innovation is centered around bold flavors and quality ingredients , always pushing the boundaries of what a burger experience can offer . For instance , the introduction of our Chicken Smash ® Burger and Spicy Jalapeno Smash ® came directly from recognizing the growing demand for more unique protein options and spicy flavors . This commitment to staying
Manufacturing Quality Bags & Wraps since 1959
“ Stewart Sutherland provides critical insight and innovation that improves our operation in an evolving marketplace .”
- Debbie Allison , SVP Supply Chain Agile Hospitality Solutions .
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