_________________________________________________________________________________________________ Yapp
Brothers providing advice and tasting events to engage our customers .”
To maintain this level of service , Yapp Brothers always eyes growth and evolution . “ Our major recent development has been relocating from our Mere , Wiltshire site – where we ’ ve been for 50 years – to our new home in Sparkford , Somerset ,” Tom explains . “ Our Mere location was a great place for customers and our shop , but we ’ d outgrown it from a warehousing and logistics perspective . It was a challenging move , relocating 150 pallets of wine and setting up and modernizing all our systems over one weekend , but the new location trebles our storage capacity and enhances productivity , efficiency , and sustainability .”
At the same time Yapp Brothers has digitized its ordering processes and embraced new innovations like AI . “ We were an early adopter of online services and ecommerce capabilities , with our first website launching in the mid-90s ,” says Tom . “ For the past decade or so the majority of our sales have been through our website , hitting a peak during the Covid pandemic . We ’ ve always been an ecommerce company , and we continue to adapt to the way people want to shop
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