______________________________________________________________________________________________ Signature
Group
think we will see an unpleasant decline in the sector, but we will not compromise on our standards, and we hope the policy makers and government will hear our cries of‘ help’!”
Destination venues
In spite of these obstacles, Signature is set for another successful year. The business is eyeing further expansion and is excited to shine the Signature spotlight on new venues across Scotland. The company is also placing great emphasis on recruitment and retention, further strengthening its induction and onboarding processes whilst celebrating the diversity that exists across the group. Most importantly, however, the customer experience remains paramount, and the company is enthusiastic to showcase this ethos even further.
“ We want to bolster a sales culture that prioritizes the customer experience. It’ s not about driving spend; it’ s about driving the experience. You want every venue to be a destination venue. We spend a lot on entertainment – live music, quizzes, open mic nights. It’ s all about the experience and adding value where our customers aren’ t expecting it,” Louise concludes. ■
www. signaturepubs. co. uk
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