________________________________________________________________________________________________________ Fat
Shack
“ Our goal for the rest of this year is to open several new stores, both in the markets that we’ re already in and in new areas. For the next few years, our goal is to grow those individual territories, get more units open and continue on that path,” Kevin reveals.
Elaborating on these plans, Tom adds:“ We want to continue with the franchising side of our growth model and find more owner-operators that are going to be passionate about the business and grow with it. Our goal is to open new franchises with the right people who are the right fit so that it can be a successful business for them. We want to get up to 50-to-60, even 100, locations but it’ s super important that we do it in the right way.”
With our conversation ending, we cannot wait to see Fat Shack continue to expand and flourish. Concluding our interview, Tom and Kevin hone in on the key ingredients keeping Fat Shack in the spotlight.
“ We have two core values in our company: to embrace the grind and to care beyond expectation. That’ s the other side of why we’ ve been successful,” Tom affirms.“ We want to truly give that awesome experience to our customers. Whether it’ s two in the morning or two in the afternoon, we’ re going to give you that same awesome service. Our big thing has been leaning into caring, especially in a world today where service is falling off in a lot of places, particularly in the fast-food sector. Within the industry, we’ re really trying to shine above with our concept.”
“ We really do care for, not only our customers, but our staff too,” Kevin finishes.“ All our team members care and go above and beyond for each other. It’ s what really keeps us going.” ■
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