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Primula
To cope with such growth, Primula has invested significantly in its manufacturing facilities and capabilities.“ In 2023, we made a £ 3 million investment in a new production line specifically designed to support our growth, and we’ re continuing to invest in both of our UK sites,” Mark says.“ We’ ve recently ordered a new machine to enhance current capabilities and meet increased demand as we future proof our strategic growth plans for Primula tubes.
... we aim to leverage our collective strengths and harness a cohesive and efficient organization
“ At Castle MacLellan, we are investing in numerous upgrades to address capacity restraints and increase production capacity. Following the very successful relaunch of the Primula brand in 2024, we are finalizing the relaunch of our Castle MacLellan brand, so watch this space for exciting upgrades and new product developments including Christmas ranges.
“ My goal is to bring the two current Kavli UK sites together, which have historically operated independently. Under the leadership team, everything we do is guided by the vision that we are one Kavli UK. By promoting collaboration and unity, we aim to leverage our collective strengths and harness a cohesive and efficient organization.
“ We’ re also currently in the process of enhancing our OT and IT technology at both production sites to ensure our facilities are aligned with our smart factory aspirations to streamline operations and support sustainable growth. By continuously investing in our infrastructure and technology, we aim to stay ahead of the curve and deliver highquality products to our customers.”
Primula and Kavli’ s unique charitable ownership structure has several benefits, as the trust’ s purpose is to promote humanitarian work and scientific research by distributing all Kavli profits to good causes.“ That’ s why we say,‘ we love to share’: by donating all profits to good causes, sharing the love is as easy as enjoying our cheese,” Mark states.“ The trust not only supports charities and positively contributes to the wellbeing of communities but also boosts employee engagement and exemplifies Kavli’ s commitment to corporate social responsibility.”
Pursuing positive impact
Turning to the future, Mark shares his ambitions for the business.“ As we move through 2025, our priorities are ensuring a safe working environment for colleagues, delivering profitable growth, maintaining operational excellence, and continuing to develop a strong learning and competence culture. Over the next five years, Kavli UK will reach new heights by becoming a £ 100-million company, strengthening its position in the market but also generating more profits for good causes.
“ Our commitment to innovation, sustainability, and our people will remain,” Mark concludes.“ By continuously improving our products and facilities, expanding our market reach, and nurturing strong relationships with our suppliers and customers, we aim to create a positive impact both within the industry and in the communities we serve. Ultimately, our goal is to leverage our success to support charitable initiatives and contribute to a better world.” ■
www. primula. co. uk
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