Premium paws

Headquartered in Munich, Germany, AlphaPet Ventures GmbH( AlphaPet) is the progressive premium pet food brand platform revolutionizing the industry through digitalization, innovative technology and forward-thinking brand strategy. The company emerged from a joint venture between two existing digital retailers, Pets Premium, which was founded by Marco Hierling in 2011, and ePetWorld, which was founded by Stefan Pfannmöller in 2012. Born from a love of pets and passion for technology, AlphaPet’ s journey has been one defined by hard work, organic growth and structured M & A. Since its founding, the company has successfully acquired and developed a vast multitude of exclusive pet food brands, triumphant in its mission to bring healthy pet food to the mainstream market by pioneering the ultimate brand platform.