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Today, with its hunger for innovation and further development, AlphaPet has no intention of slowing down, remaining fervent in its pledge to improve the lives of pets and owners alike by providing premium pet food and treats that are easily accessible to all. Over the past four years, the company has acquired a new brand every year, with many more in its sights. With the company’ s 15th anniversary on the horizon, Marco Hierling continues to lead the business as Chief Executive Officer. Food Chain sat down with Marco to learn more about AlphaPet’ s unique business model and what it takes to develop a portfolio of premium brands and transform them into European market leaders in premium pet food.

“ AlphaPet was founded in 2011 when I established Pets Premium, which acts as half of AlphaPet,” Marco begins, recounting the company’ s history.“ The other part of the

delicious and nutritious pet food for over 55 years. www. cdfoods. com info @ cdfoods. com

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