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platform to help grow and develop brands. Wolfsblut was heavily B2B focused, and widely distributed, but didn’ t have a great digital presence, so we established a new online shop using our digital knowledge and experience in D2C sales. We really digitalized the brand and made it accessible and interesting for a younger customer base. Today, we have a tech-driven e-commerce multi-channel, multibrand platform where we grow our existing brands and acquire new premium brands to bring them to the next digital level.”
Commitment to quality
Adaptability and a customer-centric approach are two factors that make AlphaPet’ s model truly special. By utilizing cutting-edge technology and data-driven analytics, the company is constantly examining market trends to fully understand the needs of its customers, allowing it to strategically alter its model where necessary to continue to provide the very best products and services.
“ When I founded Pets Premium, customers had begun shifting from offline to online, but also from economy to premium pet food. It’ s all driven by human behavior; people are eating healthier, they want more convenience, and they want the same for their pets,” Marco explains.“ It’ s not always convenient to go to a pet store, grab a 12-kilogram bag of dry food, throw it in the car, drive home, and carry it three floors up. Convenience is buying your favorite and healthy premium brand online, having it delivered to your door and sign up for subscription so that you do not even need to think about when the food is running out of stock. That’ s the main idea behind this digitalization: to provide our end customers with high-quality products for an affordable price and with maximum convenience. Our vision for AlphaPet is to put healthy pet food into the mainstream so that it’ s available and accessible for most people. It comes down to technology and
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