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expansion plans in the Middle East, with operations currently underway in Dubai and nearing finalization in Qatar. In Morocco, we are on the verge of signing a deal for travel retail locations, such as train stations and airports, building on our successful ventures in France situated in or near transportation hubs. Besides, we have established a presence in Belgium, Luxembourg, Switzerland, and Italy. Our next European targets for expansion are Germany and the UK. Prior to venturing into the British market, which can be difficult, we have been carefully preparing. My attendance at a franchise show in London serves as a key step in this process,” Thierry says. range offers premium hot bagels, marking our foray into the burger space. While we do not incorporate burger patties into our bagels, products in this range include pulled beef with melted cheddar and fried onions, fried cod with tartar sauce and fresh herbs, and fried chicken with satay sauce. By enhancing our bagel lineup, we have bolstered our competitiveness in both the burger and bagel markets,” he reveals.
With this new and improved menu already in place at its existing locations, Bagelstein plans to take it across to new continents through a calculated expansion strategy.“ By May, we will launch our inaugural store in India, which promises to be an interesting adventure as we tailor our store to fit the local culture. Meanwhile, we are progressing with
Global growth
Although international expansion is always an exciting venture, it necessitates certain considerations, particularly for a brand like Bagelstein, dedicated to providing homemade, non-frozen goods. Thierry explains how the company ensures the consistent delivery of fresh products, regardless of the location.“ Our central bakery in Paris caters to all of Europe. Previously, we operated three bakeries in various regions of France. However, due to the diverse rotation of recipes, maintaining consistent quality across all locations was difficult. Focusing on a single central bakery has proven to be much more effective. Nevertheless, in the cases of India and Morocco, high import taxes prevent us from shipping our products there. Consequently, we will select vendors in those countries who will be able to bake our recipes on-site. In contrast, Qatar and Dubai prefer frozen products made in France.”
From Strasbourg’ s kitchens to global expansion, Bagelstein proves handmade, preservative-free baking can thrive. ■
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