________________________________________________________________________________________________________________________
“ We’ re always adding suppliers and products. This year alone we’ ve introduced various new beer brands, along with several new ciders and a well-known, ready-to-drink cocktail called Carbliss,” Erik shares.“ The burning issue in our industry right now is whether or not to jump on the THC / Delta-9 train, which we’ re actively considering. With overall alcohol consumption declining, it’ s imperative that we look for new products and new markets to not only achieve our annual goals but also to ensure we’ ve got a growing ten-year trajectory. As a long-term family-run business that operates in the communities we service, the ethical and moral implications of what products we pick and how we go to market are always at the forefront of brand and category decisions.”
As a distributor, CDC understands the importance of maintaining strong relationships with its suppliers – both to ensure the continuing success of the business operationally as well as to ensure its customers are receiving the highest-quality products.
“ Our suppliers have great operational knowledge and matching commitments to excellence and product quality. Our job as the distributor is to make sure those products are put into accounts that will move them in time to ensure the customer is receiving the best possible product from an age and freshness standpoint,” Erik explains.“ Our commitment to our suppliers is to ensure that, when products are close to code, we’ re removing them and replacing them with products that
168