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Acquisition alignment
Paul stepped into the Brand President position in November 2024 and wasted no time getting stuck in, excited to implement new changes whilst staying true to the company’ s heritage.
“ Since joining the company, I’ ve been deeply inspired by the culture of genuine hospitality that exists here,” Paul reveals.“ My leadership journey has always centered on building teams and brands that care for people – from guests to team members and communities. Stepping into this role at Hickory Tavern has been about honoring the legacy while also embracing a bold, forwardthinking vision for our future.”
The first change – and perhaps one of the most significant for Hickory Tavern – is its acquisition by Artistry Restaurants. Based in Florida, Artistry Restaurants’ mission is to acquire and develop a variety of different restaurant brands, most recently adding Hickory Tavern to its portfolio. The acquisition marks an evolutionary shift in Hickory Tavern’ s journey, symbolizing a fresh new chapter in the company’ s story.
“ Becoming part of the Artistry Restaurants’ portfolio has been transformational,” Paul says.“ Artistry’ s values – centered on heartfelt hospitality, integrity, and putting people first – beautifully align with ours. This partnership has brought new resources, fresh thinking, and strategic support that allow us to reimagine what Hickory Tavern can be, without losing the essence of who we are.”
Following the acquisition, Hickory Tavern is looking at redefining its brand identity to better align with its purpose and overall vision. As a part of this, the company is also experimenting with new menu options inspired by traditional pub fare, led by newly appointed Chief Innovation Officer, Chef Cliff Pleau.
“ We have just completed a deep dive into our branding and are excited to be working on modernizing our restaurants a bit while keeping the upbeat and vibrant atmosphere that people love about Hickory Tavern,” Paul explains.“ With Artistry’ s support, we’ re evolving from a great neighborhood spot into an admired industry brand known for spreading joy through immersive, heartfelt
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