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presence includes 70 major countries on all five continents. We have partnerships with global, national, and local companies in a variety of regions, working with clients of all sizes. Our strategy going forward is to strengthen our position in countries where we already have a commercial presence.
“ As part of our global expansion strategy, we’ ve recently established our new product plant in Thailand. This gives us closer proximity to our APAC customers, allowing us to provide better service through an improved supply chain. This, in turn, means we can offer shorter lead times on a variety of goods and services.
“ Equally, this maneuver was about expanding local applications and building up our network of flavoring laboratories. Our goal is to provide a better cultural experience, with improved knowledge of local tastes and greater responsiveness in terms of research and development,” Muriel reveals.
Sustainable sourcing
Sourcing raw materials from across the globe, PROVA takes on an active role as an ethical and sustainable manufacturer.“ As a leading company in vanilla and cocoa extracts,” Muriel continues,“ we place ethical sourcing at the very heart of our strategy. We were one of the founding members of the Sustainable Vanilla Initiative( SVI), which was launched in 2015. It’ s a voluntary industry program, with the aim of promoting a long-term stable supply of high-quality, natural vanilla. Most importantly, it ensures all our products come from socially and environmentally sustainable sources.
“ We are actively contributing to the promotion of more sustainable vanilla sourcing throughout the industry, by committing to source 50 percent of our vanilla beans through sustainable practices by 2030. Regarding cocoa, we plan on taking it even further, by sourcing 100 percent of our cocoa sustainably over the same period.”
It’ s clear that when it comes to sustainability, PROVA knows the way ahead. Looking forward to the company’ s next chapter, Muriel considers what else could be on the horizon:“ Our goal, going forward, is to be recognized as the natural choice for sweet brown flavors worldwide. In other words, we want to be renowned for exceptional product specialties and held closely in the hearts and minds of our customers.
“ Our carefully handcrafted approach to customer service and experience makes PROVA a great place to work. These values have kept us unified for nearly eight decades, and I have no doubt they will continue to drive our success in the future,” she concludes. ■
www. prova. fr
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