____________________________________________________________________________________________________________ Guylian
SHELL-EBRATING AN ENDURING LEGACY
Learn how Guylian’ s iconic chocolate offerings continue to delight consumers while remaining fresh and ethical
Founded by Guy Foubert and his wife Liliane, Guylian is widely celebrated for its signature seashellshaped pralines. What began as a small chocolatier in Sint-Niklaas, Belgium, has evolved into a global institution in the field of premium Belgian chocolates, renowned for its exquisite products and commitment to quality. Today, all Guylian chocolates are crafted in a 27,000-squaremeter facility in Sint-Niklaas, where Master Chocolatiers produce up to 75 tons a day of its iconic blend of smooth hazelnut praline encased in creamy chocolate. Supported by a team of 175 employees in Sint-Niklaas and offices in the UK and Germany, the company’ s creations are enjoyed in over 100 countries, gracing the shelves of supermarkets, delicatessens, gas stations, and even duty-free shops. We learn more about the origins of Guylian from Paul Bevers, who serves as Operations Director.“ Recognized as the most prominent and well-known seashell chocolate brand in the world, Guylian derives its name from the names of its founders, Guy and Liliane. It was in the 1960s when they got the visionary idea to make chocolates in the shape of seashells, complete with a stunning marbled effect. This marked the humble beginnings of Guylian, which started as a small-scale operation.
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