Food Chain - Issue 205 - April 2025 | Page 81

_________________________________________________________________ Rise Biscuits and Righteous Chicken
“ Many of our franchisees have been with us for several years and we take huge pride in watching them grow alongside the brand. One of our franchisees recently opened an additional store in Cary Town in Raleigh, for instance, after we identified a gap in the market for a strategically placed store between Richmond College and Virgina College. Another franchisee has experienced immense success with two stores in the Orlando market and is now planning to open a third store.”
On the topic of Rise’ s franchise network, Brian shares details about the corporate support available to franchisees.“ We believe the most successful stores are run by franchisees who genuinely understand their area and market,” he explains.“ For those without experience in the restaurant industry, we support them to learn how the market works, how to deliver excellent service, and to understand customer expectations. However, most of our franchisees typically begin the journey with Rise to establish their own‘ small business’ in their community.
“ We encourage our franchisees to live and work in the area where their store is located, and we’ ve even known people relocate to take on new or additional stores. The more people are in the community, the closer they are to the heartbeat of the town and the more they know about what customers in the area want and need.”
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