_________________________________________________________________ Rise Biscuits and Righteous Chicken
Committed to customer experience
As our conversation continues, the talk turns to Rise’ s upcoming franchisee meeting and Brian gives us a sneak preview of what will be announced.“ We’ re adding new options to our menu, including a new side of macaroni and cheese,” he reveals.“ This is a customerled creation, as when we previously offered macaroni and cheese several years ago, several customers were ordering macaroni and cheese on a biscuit. Customers can also add macaroni and cheese to a chicken sandwich, or order a macaroni and cheese loaded box.
“ We always test new options in our corporate stores first to ensure the products will be relatively successful when they hit franchise locations. We’ re constantly evaluating and expanding our menu, whether it’ s adding new sandwich options, sauces, or additional toppings.
“ We’ re also using technology to enhance the customer experience,” Brian adds.“ We’ re extending our rewards program so that our app remembers customers’ previous orders, for instance. We’ ve also partnered with a review platform to send customer surveys after an order to gain feedback on their experience.”
By prioritizing flavorsome food, customer experience, and quick yet carefully considered service, Rise will inevitably continue to succeed throughout 2025.“ We want to open more stores in new locations by the end of the year, but finding appropriate space in the current real estate market is an ongoing challenge that can take up to six months,” Brian shares.“ There always seems to be obstacles along the way, but to mitigate this as much as possible, we’ re engaging in this process early and getting permits in place well in advance, so watch this space for more new stores!” ■
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