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Range Holdings
Cookies Co., which also includes its cobrands with ice cream company Marble Slab Creamery,” he continues.
Competitive edge
Considering Front Range Holdings’ remarkable expansion, as exemplified by its staggering 200 new stores since 2019, Austin sheds light on the strategy that has driven such rapid growth.“ Although our goal has always been to become a large company, our view is that scale is not just about growing for growth’ s sake. For us, scale matters because it enables us to operate more effectively and better serve our customers. Therefore, as we evaluate deals, we strive to prioritize achieving sufficient volume to support hiring highly talented individuals. In line with our focus on scale, we aim to acquire 50 or more locations at a time rather than smaller deals of 15 to 20 locations. This approach allows us to build a more professional and scalable organization,” he reveals.
While on the topic of locations, Austin tells us more regarding Front Range Holdings’ geographical footprint as well as the brand it operates.“ Spanning 23 states, our operations stretch as far west as Nevada and Utah and as far east as the Carolinas. The company name Front Range Holdings pays homage to the Front Range in Colorado, where we have the highest concentration of restaurants, as well as our headquarters. Of our 58 Burger King locations, 55 are in Colorado, making this state our operational hub in terms of density. This concentration gives us a unique competitive edge as I can drive to nearly every one of our Burger Kings within about four hours, allowing for more hands-on management. We also have a strong presence in the Southeast, with Great American Cookie Co. locations in Louisiana and Georgia. Meanwhile, our Jimmy John’ s restaurants are prominent in Colorado, primarily in the Denver and Colorado Springs markets,” he continues.
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